02.08 - Physicians' Institute Partner in Tobacco Cessation Grant

A nine-member national collaborative receives historic educational grant

Nine partners, working in cooperation with myriad organizations, are collaborating on a multiyear initiative to develop an unprecedented and comprehensive approach to intervene and decrease the smoking rates in the United States. The partners include:

• California Academy of Family Physicians
• CME Enterprise
• Healthcare Performance Consulting
• Interstate Postgraduate Medical Association
• Iowa Foundation for Medical Care
• Physicians' Institute for Excellence in Medicine
• Purdue University School of Pharmacy and Pharmaceutical Sciences
• University of Virginia School of Medicine
• University of Wisconsin School of Medicine and Public Health

CEASE − Continuing Education Aimed at Smoking Elimination − is a multi-organizational education initiative designed to provide physicians and healthcare professionals with effective and clinically relevant strategies targeted to increase the smoking quit rates for patients followed in multiple practice settings. Since smoking is the single most important preventable cause of death in the United States, the CEASE program provides practical evidence to increase cessation rates and halt the progression of smoking. Effective smoking cessation can minimize sequela of smoking with respiratory diseases, CO PD, smoking-related malignancies, coronary artery disease, stroke, low birth-weight babies, hip fractures, and peptic ulcer disease.

The CEASE initiative is supported by an educational grant from Pfizer.